Why are Subarus so popular in portland

If you think you see Subarus everywhere you go in Portland, you’re right. Oregon ranks among the states with the highest percentage of Subarus compared to other manufacturers, and it’s easy to see why.

Portlanders are known for choosing companies and brands that share our values and understand our lifestyles – and Subaru certainly fits the bill. They make safe and reliable cars, which are also excellent in Portland’s changeable terrain and weather conditions. Subaru is also a more environmentally conscious company compared to its competitors.

Keep reading to discover the Subaru features that make these cars so popular in the Rose City and how Mackins’ certified Subaru technicians in Portland can help you get back on the road in the event of an accident!


Unique Features of Subaru Vehicles

Subaru in woods

Symmetrical All-Wheel Drive

All Subaru vehicles offer superior weight distribution and stability. Horizontally positioned dual engines deliver power to all four wheels, providing enhanced and adaptable driving performance in diverse terrains and conditions.


Available for newer (post 2019) models, the Subaru Starlink system increases safety, security, and convenience. Starlink offers incredible features that include Automatic Collision Notification, Enhanced Roadside Assistance, Remote Services, and more. This gives drivers access to valuable diagnostic information and emergency services that can be controlled from your vehicle, mobile device, and computer.

EyeSight Technology

Each Subaru is equipped with two rear-view mirror cameras that provide a wide field of vision, constantly scanning the road for cars, pedestrians, and potential hazards. The EyeSight driver assist system is a core Subaru technology that accurately identifies objects by speed, velocity, and size to increase overall safety on the road.

Fuel-Efficient Boxer Engines

Portland Subaru drivers can appreciate ultra-efficient boxer engines, which contribute to a low center of gravity and provide safe and secure performance. The flat-lying position of the engines also allows for direct flow of power to the transmission, providing superior fuel economy and increasing overall efficiency.

Impact Protection

The wide range of comprehensive and innovative Subaru safety features are key to the popularity of the brand. The strategic design implemented in all Subaru models offers unmatched shock absorption throughout the interior and exterior body, protecting both passengers and pedestrians in the event of a collision.

Vehicle Dynamics Control

Subaru’s Vehicle Dynamics Control system increases stability at every level without inhibiting the driver’s control. This unique system constantly calculates steering input, vehicle angle, and breaking commands to ensure the car stays on course.

Eco-Friendly Features of Subaru Vehicles

Subaru steering wheel

Most Portlanders share a love of the outdoors and a commitment to environmental sustainability, and this is reflected in the products and services we choose. Eco-friendly Subaru features include excellent fuel efficiency, emissions control, and renewable, natural materials.

But Subaru doesn’t just manufacture more eco-friendly vehicles. They’re also known for adhering to more sustainable production practices. All Subaru vehicles and accessories are made in zero-landfill plants, and the company’s facilities utilize energy-efficient and water-conserving technologies. They’re also focused on expanding their lineup of electric and hybrid models, without compromising performance.

Subaru’s Role in Outdoor Living

Subaru driving on snow

It’s no secret that Portlanders love the great outdoors, and Subaru vehicles offer unrivaled versatility when it comes to any and all outdoor adventures. Standard features include reliable all-wheel drive, heavy-duty tires, and adaptive cruise control. You can also opt for additional outdoor accessories including roof tents, tailgate bike racks, water resistant upholstery, and more!

Subaru’s off-roading capabilities are ideal for any outdoor activity, whether you’re driving through the Oregon forest or down the sandy coast.

The Portland Connection

Portland residents are known for their passion for nature and relaxed lifestyles. Subarus accommodate Portland’s natural weather and road conditions with ease, offering excellent reliability, safety, and performance.

But Portland drivers don’t just choose Subarus because the features meet their needs. They also drive Subarus because they’re committed to sustainability and environmental responsibility, and this is reflected in the cars they drive.

Get Your Car Repaired At One of Mackins’ Certified Subaru Repair Shops in Portland

Subarus consistently receive high ratings for safety, reliability, and sustainability. But like any make, Subarus come with some potential issues. No matter what car you drive, your vehicle can be damaged in an accident. If you need Subaru collision repair services in the Portland area, you can’t go wrong with Mackins’ Auto Body.

Providing expert collision repair in the Portland/Vancouver area since 1945, Mackins’ employs Subaru certified technicians and uses Subaru OEM parts in our repairs.

Call us at 1-800-653-0665, contact us online, or stop by one of our Subaru-certified locations and get back on the road quickly and safely!

Chris Roberts

Chris Roberts

Chris Roberts is the Director of Operations at Mackin’s Auto Body, where he has been making an impact since 2018. With a career in collision repair that started in 1999, Chris brings a wealth of experience and dedication to his role. Before stepping into his current position, he served as the Assistant Operations Manager at Mackin’s Auto Body from 2013 to 2017. Chris holds a BA from Northwest Nazarene University. When he’s not ensuring everything runs smoothly at Mackin’s, you can find him skiing down snowy slopes, wake surfing on sunny days, or cheering on his daughter at her soccer games.